swiggle accent line

Forest Frizzell


Images by: Forest Frizzell

“This is an energy injustice problem, we need to be paying attention to this,” emphasized Forest Frizzell, CEO of Shifted Energy. “We want to march towards 100% renewable energy as an entire community, not just one that can afford Teslas and solar panels.”

Forest co-founded Shifted Energy with Olin Lagon in 2016 to help mediate this injustice. The company is a virtual power plant, comprised of residential and commercial water heaters retrofitted with controllers to better manage energy consumption rates.

Shifted Energy uses a cloud system, or artificial intelligence, to understand how each family uses their water heater. When the data pinpoints times of high demand for hot water, the system then tells the water heater to store hot water to meet those times efficiently, ultimately reducing power demand from the grid.
Forest explains that the origin of Shifted Energy came from noticing how many community members did have access to typical energy-saving utilities, such as solar panels or electric vehicles, due to financial or infrastructure reasons. His team also noticed that almost every renter had an electric water heater, which is the largest consumer of energy in the home. Their idea was simple: make energy saving easy and accessible.  Forest enthusiastically adds, “In the future, we hope to expand to multiple countries and be controlling megawatts of energy.” He continues, “This may sound lofty, but I really think we could be the largest energy company in the world headquartered out of Hawaii.” 

Tell us your story. We want to share it!

Have you already made a change in your life for the good of the planet? Are you ready to take your effort to the next level? Fill out the form below and inspire others to lead Hawaii’s transition to 100% clean energy.

Tell Us Your Story

  • This field is for validation purposes and should be left unchanged.

Join Our Community

Want to stay updated on how our journey to 100% renewable energy is progressing? Fill out the form below to sign up for our mailing list.

Join Our We Are 100 Community

  • This field is for validation purposes and should be left unchanged.


Image of Hikers with their backs toward the camera