For Scott Cooney, it was as simple as “seeing a need” which led him to create
Pono Home, a home energy efficiency company. “There are many people who have
the energy conservation mindset, yet do not know how to
contribute,” Cooney explains. He created his company in April of 2014 with a goal to save
customers money on utility bills, and reduce their carbon footprints.
Pono Home offers customized, in-home services to save money on water and
electricity bills while simultaneously protecting our planet. The team comes to your
home or business and provides a free green audit, assessing issues that cause you to
spend too much on your utilities. Pono Home identifies “energy hog” appliances,
faulty electronics, inefficient lighting, poor building envelope, leaks and more. They
then offer customers energy efficient options, along with a proposal that includes
calculations showing how fast the customer will earn back their money, and how
much carbon pollution they will be keeping out of our air. They use easy-to-understand approaches, like showing customers the equivalent in terms of the
number of trees that would need to be planted, or the number of cars taken off the
road.
Pono Home has served 9,000 homes to date, saving an impressive
amount of electricity, water and greenhouse gas emissions. Cooney proudly displays
his spreadsheet. “For the homes we completed, we are
looking at an estimated saving of 8.7 million pounds of greenhouse gases per year, 5
million kilowatt hours per year, 930 million gallons of water and 2.2 million dollars
in utility bills saving for our customers.” He leans back in reflection. ”It’s just really
hard to believe.” One by one, these small improvements are creating a significant
impact on our collective carbon footprint.
When asked about the motivation behind creating Pono Home, Cooney has a
simple response. “It’s just the kind of guy that I am,” he says. “A conservationist, a
biker, an entrepreneur [that has] always had a reduce-waste mindset.” He first
noticed this opportunity when he found himself pointing out to friends and family simple ways to cut their bills. “Even my green minded
friends were not aware of energy hogs,” he says. “It’s not a lack of desire, it’s a lack
of knowledge.” Cooney has spent the past four years bridging this gap in education
by making homes healthier and greener everyday.
The Pono Home team is currently in the works to expand their business.
Cooney plans to introduce a zero waste, organic, locally sourced personal care line
called Pono Home Essentials. He’s also exploring creating other green-minded
companies. In the future, Cooney hopes that his business model can “create an army
of like-minded people, where their profit motive is aligned with saving the planet,
while living up to the word ‘pono’ everyday, which means, do the right thing.”